The "For Us." campaign is a visual collection of images to emphasize Good Clothing's rebranding launch. The new brand focus is highlighted in their mission statement:
A community-driven brand connecting quality fashion with social good to create a culture of eclectic philanthropists.
The community aspect inspired a creative abstract theme for this collection: Personas. Each image is a visual representation of specific, yet general, personas that are found in Good's community: Lovebirds, Peacemakers, Introverted Extroverts, Backseat Drivers, Old Souls, Homebodies.
