Daily Paper's ‘From Africa To The World’ capsule collection is an ode to the diaspora that represents their culture across borders. As an homage to the founders, this collection celebrates the brand's vision of transcending borders and uniting global communities.
The theme for this campaign was Picture Day in which the talent would come together through displaying their personalities, engaging with one another, and showing us just how they interact in a school environment. Picture Day is the day where every student shows off a bit of flair, and even though they'll be wearing DP uniform, their character will shine brightly through the photography.
This theme was taken a step further by adding custom Daily Paper Academy school IDs.
Final Mockup
First Draft
